How the idea of comfortable breast support was born.

I have always dreamed of developing my own clothing brand. I lived in Russia, raised my children, had a career in a commercial bank, always sewed outfits for myself and my girlfriends, and dreamed of opening my own atelier. In 2010 I took out a loan and opened an atelier of designer Julia Berger. I did a couple of fashion shows in a nightclub and enjoyed my position as the owner of the studio. I had a lot of clients, my dressmakers and I created together. But then I had to close the studio. But the dream never went away.

So when I repatriated to Israel in 2018, I thought: now I will realize my dream. I bought fabrics, sewed a collection and participated in an exhibition in Tel Aviv. Everyone said that my outfits were beautiful, tried them on, but no one bought anything.

I thought, this way, like everyone else, is very difficult, to promote your brand, you need a lot of time and a lot of money. And I realized that I needed to come up with something special that would make my brand stand out among others.

At first I started to develop the idea of Clothes-Constructor, but over time I realized that in order to create it I lacked some technical developments (which I am working on) and that I would need to give buyers an assembly manual for these clothes.

That said, I've loved going bra-less at home my whole life, but even my small breasts need support and coverage. I went to the store and couldn't find any suitable blouses for home to wear without a bra. Especially in the summer you want to go outside without one too, I decided to hide my breasts in folds and make a double fabric. I sewed a sundress, put it on, made a liftoluk and saw that the chest lies ugly in these folds.

Then I began to think further, how it is possible to lift and collect the chest.

I got the idea to make a band that would support the breasts. I tried it on myself, on an acquaintance with larger breasts and was amazed at what the band held.

That was in 2021 and from then on a period of creation and formation began. I was looking for someone to register a patent with, proved its validity, developed technology, verified cutouts. In January 2022 at the Moscow factory made samples, which once again showed that the technology works, but I saw that the technology is completely “raw”. I went into a creative crisis to understand what materials to use, how to change the patterns. And then began this terrible war on 24.02.22, it threw me back in creativity for another 2 months.

All spring and summer I again tried to find new variants of realization of my technology, again I changed patterns and in September 2022 I made a new discovery, which may also be able to patent. It is a discovery in the way of measuring for creating garment patterns for women with lush breasts.

23.10.22